Our Mission is to give everyone a competitive edge in sales
whatAIdea was founded with a simple belief: AI can transform how sales teams work, making them more effective, efficient, and successful.
Our Story
How WhatAIdea came to be and where we're headed
500+ Hours of Interviews
We interviewed salespeople responsible for deals totalling over £100M.
Key Insight
Top salespeople focus on pipeline review and consistent follow-ups.
Identifying the Problem
Underperforming salespeople often resort to excessive research, leading to 'dead time' and non-billable hours.
Building the Solution
We created tools to address pipeline reviews, territory mapping, and follow-ups.
Noah, a seasoned sales professional, embraced AI to address the evolving challenges in sales, leading to the creation of SWOTAI with whatAIdea. This tool allowed him to 3-5X his pipeline conversion, saving time and facilitating deal closures.
Further interest from multiple big tech and cybersecurity firms validated this pain point across enterprise sales; not having time to source valuable insights ahead of client meetings. During this pivotal phase, co-founder Izzy joined Noah, bringing creativity and simplifying AI's complexities through strategic branding and design. Followed by Omid, a seasoned Googler who was able to transform ideas into production grade tools.
This venture marked whatAIdea's journey, fuelled by a drive for efficiency and a vision to redefine business technology with AI as a key ally to simplify meeting prep, allowing salespeople to be value-led at scale.
Noah
CEO & Co-founder
Seasoned sales professional who identified the need for AI-powered sales intelligence.
Omid
CTO & Co-founder
Seasoned Googler who transformed ideas into production grade tools.
Izzy
Creative & Co-founder
Brought creativity and simplified AI's complexities through strategic branding and design.